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Become a sponsor


Join us for a truly magical experience at the Farmers Santa Parade.

The Farmers Santa Parade is more than just a Christmas spectacle, it’s a cherished tradition that brings together generations of families and friends to celebrate the start of the festive season in Auckland.

Magic and joy fill the air as over a hundred thousand spectators line the city streets on Parade Day in anticipation.

From the jolly man himself to his trusty Reindeer, the Parade also boasts fantasy floats, inflatable balloons, marching bands, dance troupes and everyone’s favourite characters.

This is your chance to be a part of a magical Christmas!

Partner with the Parade by aligning your brand with one of Auckland’s longest lasting events, one that has deep roots embedded in the fabric of Auckland’s diverse and culturally rich community.

There are several ways you can be involved in the Farmers Santa Parade. Float, Hospitality, Character, or Walking Set sponsorships as well as Pre-Parade and Santa’s Party Sampling opportunities.

PARADE DATE: Sunday 24th November 2024
RAIN DATE: Sunday 1st December 2024

The Parade is owned by a Charitable Trust. As the Parade is free to the public, it takes a lot of fundraising to make it happen each year.

Please call Pam Glaser today on 0274 599 634 or email her at to learn more and ensure that Christmas 2024 remains forever a special and wonderful memory for all and that the fascination for and love of Santa lives on for our children.

You don’t want to miss the opportunity to be part of this unforgettable event, one that has been a beloved part of Auckland’s community for nearly a century!

Event Owner: Auckland Children's Christmas Parade Trust
Event Naming Rights Partner: Farmers
Event Delivery Partner: Crackerjack Events