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Thank you From The FARMERS SANTA PARADE 2023

Oh, what a splendid day of merriment and enchantment! As the twinkling lights of the Farmers Santa Parade fade into the starry night, we are overwhelmed with gratitude for the incredible warmth and joy you’ve brought to our town. 

To all the families, friends, and fellow believers who gathered along the Parade route, your presence added a sprinkle of magic to this cherished tradition. Your smiles, laughter, and holiday spirit made our hearts swell with joy.

We extend our deepest appreciation to the dedicated volunteers, tireless parade organisers, and the amazing businesses who helped make this day possible. Your commitment to spreading cheer is the driving force behind this wondrous event.

As we bid farewell to this year’s parade, we’re left with hearts brimming with gratitude, and we can’t help but look forward to next year, when we’ll come together once more in the name of love, joy, and the most wonderful time of the year.

Until then, let the magic of the season fill your hearts and homes with warmth, and may the spirit of Christmas continue to shine brightly in your lives.

With love, joy, and a heart full of Christmas wishes
the Santa Parade Team

our charity partner

Surf Life Saving New Zealand

The Farmers Santa Parade is a proud supporter of Surf Life Saving New Zealand, the Parade’s charity partner for 2023.


Surf Life Saving New Zealand is the leading beach and coastal safety, drowning prevention and rescue authority in Aotearoa. We are truly unique, delivering proactive lifeguarding and essential emergency rescue services, a range of public education beach safety programmes, member education, training and development, junior surf lifesaving (Nippers), as well as being a highly respected sport.

We are the national association representing 74 surf lifesaving clubs with 18,000+ members, including more than 4,500 volunteer Surf Lifeguards. Our lifeguards patrol over 90 locations each summer and provide emergency call-out rescue services across the country, saving hundreds of lives each year and ensuring thousands return home safe after a day at the beach.

Even though we have been around since 1910 and are considered an essential emergency service, we are not fully government funded. As a charity, we rely on the generosity of the public, commercial partners, foundations and trusts for donations and financial contributions. This income helps us lead, support, educate and train our incredible surf lifeguards and clubs. We also proactively educate the public, so they make wise decisions at the beach.

By supporting Surf Life Saving New Zealand you will help save 1,000 lives each year.

Click here for more ideas on how to show your support.



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Event Owner: Auckland Children's Christmas Parade Trust
Event Naming Rights Partner: Farmers
Event Delivery Partner: Crackerjack Events
Wishing you a very Merry Christmas and happy holidays
From the Farmers Santa Parade team