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Get ready to experience the magic of Christmas like never before as the Farmers Santa Parade returns for its 91st year!

Join us in 2024, as we celebrate the festive season with a dazzling display of fantasy floats, giant inflatables, musicians, and entertainment groups galore. But the highlight of the day, of course, will be the arrival of the jolly man himself – Santa Claus!

But the fun doesn’t end there. After the Parade keep the excitement going at Santa’s Party in Aotea Square, with incredible stage entertainment, amusement rides, delicious food, and activities for the whole family.

With a rich history dating back to 1933, the Farmers Santa Parade has become a beloved tradition for families across New Zealand, and this year’s event promises to be the biggest and best yet.

Join us on Sunday 24th November for a day of fun, laughter, and memories that will last a lifetime!

So, mark your calendars, grab your Santa hats, and get ready to experience a spectacle like no other at the Farmers Santa Parade.

Relive the magic of the Farmers Santa Parade by looking through last year’s gallery.

our charity partner

Surf Life Saving New Zealand

The Farmers Santa Parade is a proud supporter of Surf Life Saving New Zealand, the Parade’s charity partner for 2024.


Surf Life Saving New Zealand is the leading beach and coastal safety, drowning prevention, and rescue authority in Aotearoa. We are truly unique, delivering proactive lifeguarding and essential emergency rescue services, a range of public education beach safety programmes, member education, training and development, junior surf lifesaving (Nippers), as well as being a highly respected sport.

We are the national association representing 74 surf lifesaving clubs with 18,000+ members, including more than 4,500 volunteer Surf Lifeguards. Our lifeguards patrol over 90 locations each summer and provide emergency call-out rescue services across the country, saving hundreds of lives each year and ensuring thousands return home safe after a day at the beach.

Even though we have been around since 1910 and are considered an essential emergency service, we are not fully government funded. As a charity, we rely on the generosity of the public, commercial partners, foundations, and trusts for donations and financial contributions. This income helps us lead, support, educate, and train our incredible surf lifeguards and clubs. We also proactively educate the public, so they make wise decisions at the beach.

By supporting Surf Life Saving New Zealand you will help save 1,000 lives each year.

Click here for more ideas on how to show your support.



kia ora magazine

heritage magazine


Event Owner: Auckland Children's Christmas Parade Trust
Event Naming Rights Partner: Farmers
Event Delivery Partner: Crackerjack Events
Wishing you a very Merry Christmas and happy holidays
From the Farmers Santa Parade team